Industry Challenges & Solutions
Sports
Sponsorship activation has historically been siloed into social, digital, print and in-venue.
Entertainment
Sponsors are demanding a direct "proof of impact" on sales to justify their spend on any given sponsorship.
Influencers
Sponsors need a technology that provides consistent metrics and methodologies to measure sponsorship value across all media types.
Sports
The MicDrop Agency solution, enables sponsorship activation across the entire sports, digital and physical media mix.
Entertainment
The MicDrop Agency solution will track a sponsor's incentive from media delivery, fan interaction, download to mobile wallet, all the way to ubiquitous redemption of a specific product at any retailer. This allows sponsors to calculate sales impact in real-time.
Influencers
The data and analytics generated by the MicDrop Agency platform gives sponsors visibility into the entire fan interaction with their incentives.
How it works?
Introducing MicDrop Offer Solutions
Scan QR Code
Send Text
Click & Add to Smart Phone Wallet
Select Offer in Wallet
Redeem Offer at Register or Online
Key Features
Omnichannel Consumer Engagement
Sponsors, Teams, Influencers, and Marketers can engage any audience by any form - by Text, Email, Mobile, Social, Web, Banner Ads, QR Code, Print and Digital Signage.
Serialized & One-Time Use
Because offers are individually serialized and tied to an associated one-time-use payment code, offer budgets are controlled by sponsors - eliminating fraud and giving them full transparency and proof of ROI into their promotional campaigns.
Sku-Level Validated Payment
Offers can be tapped or scanned at the merchant in the same manner as they accept digital gift cards or credit card payments, but with the associated UPC(s) validated within the redemption process.
Incremental Revenue
We enable new sources of revenue generation for partners. From digital sampling and higher ticket item promotional offers to in-venue activations to online discounts - our solution provides valuable new ways for clients to immediately impact their top and bottom line.
Not a Discount
Offers are funded value towards the purchase of products and are accepted as a split tender transaction - i.e., Retailers can get paid the full product value at time of transaction, minimizing top-line revenue hits from discounting.
Trackable
Clients can track offers from delivery, fan mobile wallet download all the way through redemption online or at retail. The platform supplies rich data analytics giving Sponsors, Platforms, Teams, Venues and Influencers full traceability.
MicDrop Map
Clients
