Sports

Built for the digital economy, our MicDrop Agency platform gives brands the opportunity to activate, deliver and measure the fan engagement experience, from digital offer issuance to redemption – improving consumer experience, engagement and product sales.

How it works

Sports sponsors want to associate their Brand with a team’s passionate fan base. Sponsors also want to leverage that passion to drive incremental sales of their products and services. The challenge has always been measuring the effectiveness of sponsorship advertising. MicDrop Agency makes that easy. The sponsor creates unique offers on the MicDrop Agency platform that will be displayed with every ad delivered to the team’s fanbase.

The offers can be delivered in multiple ways;

  1. QR codes on the Jumbotron or other in-venue digital and print displays.
  2. QR codes on TV commercials.
  3. QR codes or links on the team's website, social media pages, emails and tickets.
  4. QR codes or links on the athlete’s social media pages.

The sponsor is only charged when a fan claims the offer. The sponsor will receive data from every click, claimed offer, offer saved to digital wallet, and at last, offer redemption.

Game changing!

Activation Examples

Utilize The Teams Website To Send Offers

The goal at MicDrop Agency is to enable a strategic partner opportunity for the professional teams & venues. MicDropAgency adds value to the teams & venues sponsors by delivering incentives on all the teams marketing assets, such as team website, ticket backs, social media, TV broadcast and in-stadium actual events. Partnering with MicDrop Agency gives the teams an opportunity to turn their loyal fans into customers and gives their sponsors a data-driven proven return on investment.

Deliver Offers Through TV Commercials / In-Stadium Signage

How does it work? Simply use your smart phone to scan your tv screen or in-stadium scoreboard, click "add to wallet" and your digital offer is live and ready to use!

Give it a try

  • Hover your cursor over the iPhone Home Button

  • Click through each Arrow for Step by Step MicDrop Agency Process

  • Offers will be saved and ready for use in your Smart Phone Wallet

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